Claiborne Senior Living has appointed Dan Hutson to its newly created position of Vice President of Marketing. Hutson brings more than 30 years of marketing and communications experience to his new role at the company, which owns and operates independent, assisted living, and memory care communities throughout the Southeast.
Hutson previously served as chief strategy officer at HumanGood, then the country’s seventh-largest nonprofit operator of senior living communities. As CSO, he was responsible for strategic planning, sales and marketing, corporate communications, and innovation and experience design. He managed the introduction and development of both the HumanGood and predecessor be.group brands after joining what was then Southern California Presbyterian Homes in 2008.
“We’re excited to add Dan to our executive team,” said Tim Dunne, Claiborne’s president and chief operating officer. “His extensive experience in marketing, strategic planning, and customer-centric experience design will serve us well as we continue to grow the company.”
Hutson’s marketing and communication programs have been honored by the National Mature Media Awards, Content Marketing Awards, EXCEL Awards, and Healthcare Marketing IMPACT Awards, among others. He has spoken on senior living trends, marketing, innovation, and other topics at the NIC Fall Conference, Senior Care Marketing Sales Summit (SMASH), the Argentum Chief Executive Summit, LeadingAge national, and state conferences, and other gatherings of senior living leaders. He also has served on the advisory board of SMASH and the conference education planning committees for the NIC Fall Conference and LeadingAge Annual Meeting & EXPO. Hutson has his bachelor’s degree in political science and sociology from the University of California, Los Angeles.