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Keynote Speaker Virtual Event: Branding Masterclass – Build a Brand that Attracts Legions of Irrationally Loyal Fans – Deb Gabor

The best brands in the world create the condition of Irrational Loyalty – which is a bond so strong that customers would feel they were cheating on your brand were they to choose an alternative. The condition of Irrational Loyalty is available to every brand in every category, serving every kind of customer.

Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and feel like the hero in their own personal stories. Think about what happens when you’re feeling like you’re on top of the world and everything is working out the way you hoped it would. No matter which cliché you use to describe it—the feeling of having wind in your sails or the world on a string—that feeling connects deeply with your emotions. Bestselling author and branding expert Deb Gabor puts you in the mood to create a powerful brand that connects with your most important customers – the ones most highly predictive of your success.


  • Define what is a “brand” and how branding is like sex
  • Understand the importance of branding for informing business strategies
  • Learn the foundations of brand strategy
  • Gain insight into why even B2B and hard-core technology companies need brands
  • Assess the timing for engaging in branding activities
  • How-to: roll up your sleeves and create the foundation for your organization’s brand


January 28, 2021


2:00 PM - 3:00 PM


  • Deb Gabor
    Deb Gabor
    Keynote Speaker | Best Selling Author

    “Leading Expert” doesn’t come close to describing Deb Gabor’s passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She’s written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She’s the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.
    Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells.

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