Keynote Speaker Virtual Event: Fuel Growth with 4 Enabling Marketing Capabilities – Laura Patterson
Time to push past surviving to thrive. Growth takes different energy. This keynote focuses on why customer-centricity is the key to growth for every organization. Laura will take you through four pivotal capabilities every company needs to grow. These capabilities fall within the domain of Marketing. Whether you have Marketing as a stand-alone function or not, to fuel growth all four of these must be firing on all cylinders. These four capabilities entail:
- Taking a Customer-Centric Approach
- Building an Outcome-Based Growth Plan from Actionable Data-Derived Insights
- Operational Excellence: All organizations run on processes.
- Performance Management for Fast Maneuvering
Laura PattersonKeynote Speaker | Best-Selling Author | President, VisionEdge Marketing
If you’re looking for a practical, no-nonsense proven approach to accelerate growth, create value and improve performance, then you’ve connected with the right person. Laura Patterson is a trusted authority who is passionate about enabling companies to apply data-to-insights, customer-centricity, and performance management to excel. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management, strategic and product marketing, analytics, and Marketing operations. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers in the discipline of Marketing Performance Management. She received a patent for the Accelance® methodology designed to connect activities and investment to business results. She published four books, with the recent “Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth” receiving industry acclaim. Laura is frequently asked to speak and facilitate workshops for educational institutions, associations, and company meetings on alignment, accountability, analytics, and operational excellence best practices. Laura has been recognized by Martechexec as one of the top 50 women in marketing technology, by Engati as one of the top 200 CX Thought Leaders, one of the Top 20 Women in Business by Sales Lead Management Association. Engagio identified Laura among the top Marketing Operations leaders to know. Laura serves on the Institute of Business Markets (ISBM) Advisory Board. When not working with customers, Laura takes to the running track, putters in her garden, and sweats it out at Bikram yoga.